Report card · HR tech SaaS · India
HappyFolks
Went narrow: from under 0.3% to a 6.7% reply rate.
ChannelEmail · 8 test campaigns
Reply rate, refined campaign6.7%
Opportunities25 from 549 contacts
Emails across the tests~23K
GTME.SchoolCohort 2Applications open
Learn GTM engineering where the engine gets built.
A school for SDRs, founders, freelancers and operators, in India and worldwide. You learn the six machines behind modern outbound, from ICP to Clay to an AI research agent to a sequencer, built live on real Sparq Labs accounts with the dashboard open.
Cohort 2Mon 16 Nov
FormatLive on Zoom
Programmes₹3.8L · $6,000
Taught byNish Agarwal
New positive reply“Yes, worth a chat next week.”
fintech-saas.io · example reply
Sparq Labs workspace · one sequencer
996.3Ksent
1.7%reply rate
874opportunities
On the bench · the stack teams actually pay forSee the tool stack →
Clay
Claude
Apollo
Prospeo
EmailBisonSmartlead
Instantly
HeyReach
n8n
Apify
HubSpot
InboxkitThe machines taught here run on these Sparq Labs client programmesMZ Media · SaaS videoHappyFolks · HR techRouteElite · LogisticsOkayDone · AgencyFilterKing · IndustrialZaap.ai · Creator SaaSWiseMango · BrandingLetsUnbound · EdTechSales Vantage · RecruitmentThink Macro · Tech servicesSufix Tech · VA staffingKontent Media · VideoWorkscape · InteriorsbyeHotelier · Hospitality
02Who it's for
You already work where revenue meets outbound.Now learn to build the system behind it.
The titles differ. The intent is the same: stop being handed a list and become the person who designs the machine that builds it.
A strong fit if you are
SDRs, BDRs & AEswho want to build, not copy-paste
sequence builderClay tablesportfolio
Foundersreplacing an agency
own pipelinefirst 100 calls
Freelancers & agency ownersselling GTM engineering as a service
client deliveryoffer design
Operators outside Indiain the English-speaking market
USDtwo time-zone slots
Students & career switcherswho need proof, not a certificate
Demo Daylive account
No code needed. Where a script helps, you get the script and we show you what it does.
Individual seatsA team, sitting togetherOpen seat
Illustrative seating plan. Clinics stay small enough that your table ends up on the board.
03The floor plan
Six classrooms. One machine in each.Walk the corridor and you've built the engine.
Both programmes cover the same building. You ship all six machines on a live account, one room a week, and defend them in the hall at the end.
Week 0
Entrance hall
Stack audit, account assigned, week-one build scheduled within 72 hours of your seat being confirmed.
You start hereRoom M1
Sending infrastructure
Domains, mailboxes, warm-up and safe daily limits, so email actually lands.
Room M2
List engine
ICP written as signals. Clay tables with waterfalls that run cheap steps before AI credits.
Room M3
Research agent
A Claude agent reads each account's evidence and writes the first line from it.
Room M4
Copy & cadence
Three plain-text steps by segment, tested against reply rate. Your first send.
Room M5
Reply & booking
Replies classified and answered in minutes, calls booked, clean hand-off.
Room M6
Dashboard & attribution
The weekly scoreboard a founder or VP Sales actually reads.
Week 8
Demo Day hall
Present your machines and their numbers to the cohort, Nish and invited guests. Leave with a recording you send instead of a CV.
You finish here04How the school is built
Every school stands on its pillars.Ours are four.
You watch decisions get made, not clicks get recorded. Most outbound fails in one of two ways: a strategy nobody can execute, or execution with no strategy behind it. Each class starts with the buyer and ends with a machine that sends.
Pillar I
Built live on a real account
A Sparq Labs campaign with money on it, not a sandbox. Mistakes get fixed on screen.
Pillar II
The dashboard stays open
Sent, replies and opportunities, read straight from the sequencer during the session.
Pillar III
Every template is yours
The Clay tables, the agent prompts, the copy framework, the infrastructure cost sheet.
Pillar IV
Someone on the line every week
Live builds and clinics, never pre-recorded clicks. Your table and your copy get reviewed.
On the projector · a live build, minute 62Live
M2 · Clay table| fintech-saas.io | hiring 3 SDRs | T1 |
| logitech-ops.com | new VP Sales | T1 |
| hrtech-labs.in | bought Clay | T2 |
M3 · Research agentReads the careers page, LinkedIn jobs and tech stack. Writes one first line per account, from evidence.
M4 · SequencerStep 1 · day 0sending
Step 2 · day 3queued
Step 3 · day 7queued
M6 · Dashboard
996Ksent
1.7%reply rate
874opportunities
Table rows are illustrative. Dashboard figures are Sparq Labs' own workspace.
05The timetable
Your eight-week timetable.One room a week, then you run it.
Both programmes follow this timetable, 8–10 hours a week. In India you get weekly 1:1 co-builds with Nish on your own pipeline. The International Programme runs the same weeks in two time-zone slots.
Week 00Kick-off · stack audit · account assigned · week-one build scheduled
WeekFocusYou shipTools
WEEK 01Sending infrastructureA sending setup with a cost sheet
Domains, mailboxes, warm-up, the Azure and Google split, limits and monitoring. You leave with a cost sheet for your own volume.
WEEK 02List engineA signal-driven list for a real segment
ICP as signals, Clay tables, enrichment waterfalls, credit discipline. Credits counted before anything runs.
WEEK 03Research agentFirst lines for every account
A Claude agent that reads each account's evidence and writes the first line. Output reviewed line by line.
WEEK 04Copy & cadenceFirst sendYour first campaign, live and sending
Three-step sequences by segment, tested against reply rate. Your first campaign goes out this week.
WEEK 05Reply & bookingPositives answered in minutes, calls booked
Reply classification, AI first response, human hand-off, speed rules.
WEEK 06Dashboard & attributionA dashboard reading live from the sequencer
What to count, what to cut, and the weekly scoreboard a buyer reads.
WEEK 07Run itAll six machines running
Optimisation from the numbers: new segments, new angles, what to kill. Lieutenants get 1:1 co-builds on their own pipeline.
WEEK 08Demo DayDefendA recorded demo you send instead of a CV
Present your machines and their numbers to the cohort, Nish and invited guests.
Cohort 2 starts Mon 16 Nov 2026. Demo Day in the week of 4 Jan 2027.Ready for week one? Apply →
06Programs
Pick a classroom.Two rooms, same building.
Two programmes, one curriculum. Pick the room for where you are: India with 1:1 time with Nish, or the International Programme in your time zone. Both start with an application and a call.
Room 101
Lieutenant · India
₹3.8Lincl. GST · ≈ $4,000
8 weeks · 1:1 with Nish · 8 seats a cohort
- Weekly 1:1 co-builds with Nish on your own pipeline
- All six machines shipped on a live account
- A recorded Demo Day and portfolio page
- EMI over 12–24 months · paid in INR
Room 201
International Programme
$6,000USD · outside India
8 weeks live · two time-zone slots
- The same six machines, built on a live account
- Sessions timed for the US, UK, EU and GCC
- A recorded Demo Day and portfolio page
- Book a call first · USD invoice
Not sure which one fits? Compare both on the pricing page →
07The lab
Twelve lockers.The stack you'll actually use.
The machines are built in Clay, Claude and a sequencer, with a small set of tools around them. Open a locker to see which room uses it. Week one gives you a cost sheet before you buy anything.
M2 · List engine
Where the list gets built. Signals in, scored accounts out, cheap steps before AI credits.
L-01ClayTables, waterfalls, signals
ClayTables, waterfalls, signalsM3 · Research agent
Reads each account's evidence and drafts the first line. We review its output line by line.
L-02ClaudeResearch agent, copy
ClaudeResearch agent, copyM2 · List engine
The first pass on company and contact data before enrichment.
L-03ApolloContacts, firmographics
ApolloContacts, firmographicsM2 · List engine
Finds and verifies work emails inside the waterfall.
L-04ProspeoEmail finding
ProspeoEmail findingM4 · Copy & cadence
Sends the three-step cadence across many mailboxes.
L-05EmailBisonSequencer at volume
EmailBisonSequencer at volumeM4 · Copy & cadence
Inbox rotation and the sending dashboard we read in class.
L-06SmartleadSequencer, rotation
SmartleadSequencer, rotationM1 + M4
Warm-up and sending for smaller setups.
L-07InstantlySequencer, warm-up
InstantlySequencer, warm-upM5 · Reply & booking
The LinkedIn channel beside email, run without manual messages.
L-08HeyReachLinkedIn outreach
HeyReachLinkedIn outreachM5 · Reply & booking
Classifies replies and moves positives to a human in minutes.
L-09n8nReply routing, glue
n8nReply routing, glueM2 · List engine
Pulls signals from job boards and sites into the Clay table.
L-10ApifyScraped signals
ApifyScraped signalsM5 + M6
Where booked calls land and where attribution gets read.
L-11HubSpotCRM hand-off
HubSpotCRM hand-offM1 · Sending infrastructure
Mailboxes on secondary domains, set up for warm-up.
L-12InboxkitMailboxes
InboxkitMailboxesHover or tap a locker to open it.How the stack is wired together →
08Report cards
Real campaigns. Real numbers.Graded by the dashboard, not by us.
The school is attached to Sparq Labs, the agency where these machines are built and measured. Every number comes from a sending dashboard or a client report, and each card says which. Tap a screenshot to enlarge it.
1M+emails sent across the Sparq Labs programmes behind this school
20client programmes in the 2026 case-study book
12+industries, from HVAC filters to creator SaaS
4core markets: India, US, UK and the GCC
Report card · Logistics services · US
RouteElite
350+ recurring subscriptions in five months from cold email and SMS.
ChannelEmail + SMS · 5 months
New revenue (client-reported)$38,440
Opportunities81 from 23.5K emails
Response rate in 60 days0.5 → 5%+
Report card · Marketing agency · Bengaluru
OkayDone
1,411 replies from brand decision-makers, beating the last agency's record.
ChannelEmail · 3 campaigns
Reply rate, main programme6.42%
Positive replies169
Show-ups matching the ICP90%
Report card · Industrial · HVAC filtration
FilterKing
Same copy, rebuilt list: 76 opportunities from one campaign.
ChannelEmail · list rebuild
Emails sent20,636
Replies161 · 2.2%
Replies that became opportunities47%
Report card · Creator-economy SaaS · global
Zaap.ai
300+ sign-ups and 600K+ impressions from creator outreach.
ChannelEmail + DMs · 4 waves
Reply rate, influencer wave 115.3%
Replies1,053 from 21.7K emails
Positive replies161
Report card · Our own engine
Sparq Labs
The agency runs its own pipeline on it: 874 opportunities.
ChannelEmail · one workspace
Emails from one workspace996.3K
Reply rate across every send1.7%
Reply rate, best campaign15.2%
Report card · LinkedIn · vendor-published
Bazooka
A LinkedIn programme the vendor published: $25K+ LTV in 3 weeks.
ChannelLinkedIn · AI outreach
Reply rate26%
Booking rate15%
Manual messages sent0
Report card · Founder branding · India
WiseMango
A fully booked sales calendar in 14 days, 40+ meetings.
ChannelEmail · lead magnet
Replies that were positive61.5%
New meetings a day1–3
Newsletter sign-ups500+
Report card · EdTech · India & UAE
LetsUnbound
18 school meetings in the first two weeks.
ChannelEmail · 3 audiences
Open rate, 366-contact list91.6%
Reply rate6.28%
UAE agency meetings5
Reply rate on the strongest campaign in each programme
Share of contacted leads who replied. Scale 0–30%. ■ Email ■ LinkedIn
Source: Sparq Labs client case studies 2026; Bazooka figures as published by Bazooka. FilterKing's low reply rate still produced 76 opportunities: 47% of its replies converted.
Before and after the rebuild
First test → rebuilt campaign. Scale 0–8%.
Sufix Techhiring signals
0.84%6.0%
HappyFolksnarrower segment
<0.3%6.7%
RouteEliteweekly tests
0.5%5%+
09From the classroom
Recorded on the calls.In their own words.
Four people who built with Nish, recorded at the end of their sessions. Quotes are lightly edited from the recordings; press play to hear them in full.
3:10I sent about 10,000 emails and got quite good results. The money I invested, I have already made back in a few weeks' time.
He used Prospeo for leads, EmailBison to send and Inboxkit for mailboxes. He covers what the tools exist for, and how to get the most out of them.
AyushCosmoQuick · Revenue Cartel community
5:59I didn't even know how to buy a domain or how to connect it. Right now I just launched a campaign by myself.
He'd bought around 30 courses before. His words on the difference: this is your problem, this is the solution, apply it and see the result.
KushagraRevenue Cartel community
1:42I had zero confidence in this thing. Why would anyone reply, I used to think. Now I have a very positive outlook. People need it, and they are going to reply.
On the call right after his first replies came in.
VarunGTME.School 1:1 mentorship with Nish
1:26It's above my expectations. That's exactly everything that I wanted to do. We met on Friday, and we launched a campaign.
Not technical when she started; wanted to learn to automate the whole thing.
Vera MaslovaPrivate GTM coaching with Nish
10Who teaches
An operator who still runs campaigns every week.Not a course creator.
Nish founded Sparq Labs, a GTM agency that builds and runs outbound for B2B clients. That's why every machine in this school is taught on a live account: the agency is where they get built and measured, and the school is where you learn to do the same. He finished top three at the Clay Cup, trains SDR teams at companies and builds GTM curriculum with business schools.
20client programmes run at Sparq Labs
1M+emails sent across them
Top 3at the Clay Cup
874opportunities on Sparq's own engine
11Notice board
What's pinned up this term.
All times IST. Cohort sessions are live. The countdowns update on their own.
Cohort 2 · enrolment closesFriday 13 November 2026
21days left
Cohort 2 startsMonday 16 November 2026
Eight weeks. First send in week four. Demo Day in the week of 4 January 2027.
International ProgrammeFirst intake · March 2027
$6,000 · two time-zone slots · book a call to hold a seat.
Lieutenant · IndiaEight seats a cohort
₹3.8L incl. GST. Application and a 30-minute call first, then EMI over 12–24 months.
Cohort 3 startsMonday 11 January 2027
Eight weeks. Application and a 30-minute call first.
Outside India?Book a call
The International Programme is sold in USD after a 30-minute call. No checkout.
12Questions
Things people ask before enrolling
Something else? Write to hello@gtme.school. Replies 10:00–22:00 IST.
Apply nowQ.01Do I need to know how to code?+
No. The machines are built in Clay, Claude and a sequencer. Where a script helps, we give you the script and show you what it does.
Q.02Is it live or recorded?+
The builds and the 1:1s are live, with your work on screen. Recordings stay in the vault so you can rebuild anything later.
Q.03What will the tools cost me?+
Week one gives you a cost sheet for your own sending volume before you buy anything, so you don't overpay for tools. Many students start on what their company already pays for.
Q.04How many hours a week?+
8–10 hours a week for eight weeks, in both programmes.
Q.05Can I pay in instalments?+
In India, yes: Lieutenant can be paid over 12–24 months through our financing partner, with the fee shown before you commit. Companies get a GST invoice and can pay by PO. The International Programme is invoiced in USD.
Q.06Which programme is for me?+
If you're in India and paying in INR, Lieutenant: ₹3.8L including GST, with weekly 1:1 time with Nish. If you're outside India, the International Programme: $6,000, in your time zone. The call tells you straight if it isn't a fit.
Q.07Will this get me a job?+
We don't know, and nobody honest does. What we can show you is what people built and what those machines produced. You leave with real campaigns and real numbers to show a hiring manager or a client, which is more than a certificate.
Q.08I'm outside India. Does this work for me?+
Yes. That's what the International Programme is for: $6,000 in USD, built for the English-speaking market, with two time-zone slots. Book a call first.
Q.09What's the refund policy?+
Full refund before week three if the programme isn't what we described, EMI included.
From the blog
Field notes from the builds.
Fundamentals
What a GTM engineer actually does all day
The job described by what it ships: six machines, the weekly loop that runs them, and a simple test for whether you are doing it.
Clay
The enrichment waterfall: cheap steps before AI credits
The column order we run Clay enrichment in, the conditions that enforce it, and where AI credits actually earn their cost.
Copy
The three-step cadence we write by
Day 0, 3 and 7. Trigger line first, one line of pain, no link in step one. Sample emails and the reasoning behind every line.
Infrastructure
Sending infrastructure: domains, mailboxes and warm-up
Why we never send cold email from the main domain, and the checklist we run before pressing send.
Ready
Two doors.Same building.
In India
Lieutenant: eight weeks, 1:1 with Nish.
₹3.8L including GST · EMI over 12–24 months · application and a 30-minute call first.
Apply · India →Outside India
The International Programme, in your time zone.
$6,000 in USD · two time-zone slots · first intake March 2027 · book a call first.
Book a call →Lieutenant is capped at eight seats a cohort so Nish can actually be in your table.