Field notes from the builds.
Long-form write-ups of how the machines are built on client accounts: the order, the reasoning, the checklists, and the mistakes. 4 articles, about 44 minutes of reading.
What a GTM engineer actually does all day
The job described by what it ships: six machines, the weekly loop that runs them, and a simple test for whether you are doing it.
Read the article →What a GTM engineer actually does all day
The job described by what it ships: six machines, the weekly loop that runs them, and a simple test for whether you are doing it.
The enrichment waterfall: cheap steps before AI credits
The column order we run Clay enrichment in, the conditions that enforce it, and where AI credits actually earn their cost.
The three-step cadence we write by
Day 0, 3 and 7. Trigger line first, one line of pain, no link in step one. Sample emails and the reasoning behind every line.
Sending infrastructure: domains, mailboxes and warm-up
Why we never send cold email from the main domain, and the checklist we run before pressing send.
Reading is the warm-up.The clinic is where it sticks.
Both programmes turn each of these articles into a machine you build on a live account, reviewed every week.